Fanboy @ CAA Marketing

Bing - Bing-A-Thon

The bing-a-thon was the first-ever live interactive show on Hulu hosted by Saturday Night Live’s Jason Sudeikis and The Daily Show’s Olivia Munn, and featuring comedic legend Fred Willard. This live celebration supporting the launch of Microsoft’s bing resulted in more than 60 million impressions. The bing-a-thon set the bar for live events on Hulu – surpassing the Dave Matthews Band live stream event the week prior and the Obama Inauguration. Of all the viewers who came to Hulu to watch 30 Rock, SNL, or 24 during that one-hour timeframe, 1-in-6 instead tuned into the bing-a-thon, which they watched for an average of 26 minutes.