Fanboy @ CAA Marketing

Bing - Re:Form School

Bing approached us to create a platform that would support education reform and bring art back into the schools' curriculums. 

We partnered with Yosi Sergant (President Obama's Director of Communications for the National Endowment for the Arts) to create and co-curate RE:FORM SCHOOL, a high-profile, pop-up art exhibition, event series, and public awareness campaign designed to bring together and engage the creative community in the drive to change the American public education system. 

RE:FORM SCHOOL took over the entirety of the recently closed St. Patrick's School in SoHo, which is one of the oldest schools in Manhattan. Over 150 artists participated including heavy weights such as Michel Gondry, Shepard Fairey, Swoon, Chris Johanson, FAILE, WK Interact, Maya Hayuk, Cheryl Dunn, Ron English, Sage Vaughn and Friends With You.