Fanboy @ CAA Marketing

Cadillac - ABFF Activation

Cadillac x ABFF 

To activate Cadillac's sponsorship of the American Black Film Festival, we partnered with artist BMike to create a live mural over the course of the festival. The mural, incorporated the message of change created by attendees into the mural focused on what change was wanted for the role of Black Americans play in entertainment.  The mural now lives in The Charles H. Wright Museum of African American History.

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