Chipotle is on a mission to change food culture. Few people know that they have been radically changing the fundamentals of fast food. From cooking more fresh food daily and building the biggest supply chain of over 7,000 farmers that source local produce and sustainably raised meat—than anyone, anywhere.
Chipotle asked us to help them find a way to tell this story and to inspire people to care about their food. And that’s how Cultivate was born, a brand new platform that invites people to join Chipotle in changing food culture.