Fanboy @ CAA Marketing

Chipotle - Cultivate Festival

We wanted to create an opportunity for people to immerse themselves in the Cultivate lifestyle. So we launched a modern day harvest festival, inviting city-dwellers to celebrate the farmer and the fruits of his labor. 

The Cultivate Festival was a free, all-day, and all-ages food, music and ideas celebration which featured renowned chefs and sustainable farmers, local artisans, brewers, and of course, bands. The Cultivate Festival is now held in three cities annually with over 100,000 people in attendance.