We wanted to create a program for Chipotle’s most loyal customers, but a company like Chipotle does not need to reward people for buying their food. So we created the Farm Team, a reinvention of the loyalty program. Loyal customers were hand delivered an invitation by their local store manager and were granted access to an online world that rewarded them for learning about the issues surrounding our food rather than its consumption.
For their hard work, Farm Team members were rewarded with exclusive prizes. From limited edition clothing to the exclusive Farm Team Action Figure (inspired by the characters from Back To The Start).