When Richard Branson’s newest airline, V Australia, needed to create a destination promotion, the answer was the Perfect Project – an interactive travel and fashion collaboration. V Australia sent acclaimed fashion designer, Steven Alan, on a mission to create a limited edition bag inspired by his own trip to Sydney and the Great Barrier Reef. Using the Perfect Project as a creative platform, Steven shared his creative process with the world.
V Australia unveiled the Perfect Bag at an influencer event in Beverly Hills. The fashion and travel press covered the story from beginning, middle and end, earning over 100 Million media impressions in free media to date.